Marketing Software | IT Corporate

Published: Mar 20, 2023

The ROI of Marketing Automation

Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...

Published: Mar 20, 2023

10 Reasons to Consider Marketing Automation

More agile, more efficient, more effective marketing. Being a successful marketer means always being ready for the unexpected, but that goes beyond...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics.

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Mar 15, 2023

Agile marketing cheat sheet

Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...

Published: Apr 20, 2022

2022 Digital Trends: Financial Services in Focus

The 2022 Digital Trends – Financial Services in Focus report explores a wide range of trends impacting companies’ ability to successfully navigate...

Published: Oct 12, 2022

Web Messaging: What It Is, How It Works, and Why It Matters

As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely,...

Beyond the Virtual Event: How to Extend the Life and Value of your Virtual Events

During a time when companies are racing to turn their physical events into digital experiences, marketers are discovering that not only are digital events...

Published: Oct 22, 2021

Integrate Marketing Automation Data with Your CRM to Boost Sales Success

Every day, the privacy needs of the average consumer are becoming more and more apparent. And, every day, the world’s largest companies are showing...

Published: Mar 14, 2022

5 Ways to Get Started With Marketing Automation

Marketing automation helps you be more efficient and effective, achieving that magical combination of 1) the right message to 2) the right audience at...

How to select a DAM: Learn how to Choose the Right DAM in Four Steps

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with...

Creating an On-Demand Strategy For Your Webinars

An effective on-demand webinar program can deliver outsized benefits to B2B organisations. Not only has research by SiriusDecisions found that webinars...

ON24 Webinar Benchmarks Report 2021 EMEA

Webinars are one of the most powerful tools available to marketers today. They give marketers the ability to directly connect with audiences, drive insights...