The ROI of Marketing Automation
Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...
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Published: Mar 20, 2023
Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Mar 15, 2023
Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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Published: Oct 14, 2022
Modern Customer Retention: What You Need to Know
A renewed, and long overdue, focus on retention is finally here. Companies are finding success through acquiring the right audiences, understanding those...
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Published: Oct 14, 2022
The Cross-Channel Marketing Difference
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement...
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Becoming an experience-based business: Your Blueprint for a Strong Digital Foundation
Brands that excel at delivering relevant and personalised customer experiences are leading because they’re following a revolutionary blueprint for...
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Published: Oct 14, 2022
Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems
Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving...
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8 Digitale Best Practices Voor Salesprofessionals
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....
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How Mature is your Content Strategy?
Brands that offer outstanding digital experiences attract and retain more customers. But it’s difficult to know where you are, and how to improve....
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Published: Mar 14, 2022
How to Measure Campaign Effectiveness
Search for “campaign effectiveness” in Google, and you’ll see that a lot of people are asking what campaign effectiveness means and how...
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Ten predictions for the next decade of analytics
AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business...
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Lead Generation: nearly everything you need to know
To keep your business thriving, you’ve got to continually attract and nurture relationships with potential customers. Your goal as a marketer is...
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Published: Jan 21, 2022
Aberdeen on customer experience: How leading firms succeed with customer operations
Aberdeen surveyed 1,357 businesses from over 10 industries to share their top strategic priorities and core capabilities for managing customer operations–when...
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