The ROI of Marketing Automation
Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...
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Published: Mar 20, 2023
Published: Mar 15, 2023
Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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Published: Nov 17, 2022
Win the battle for talent with a digital HQ
In times of disruption, it’s the companies that embrace new ways of working that succeed. With 55% of employees open to a new job in the next year*—70%...
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Published: Oct 14, 2022
The Cross-Channel Marketing Difference
These days, leveraging a cross-channel approach to customer engagement isn’t a nice-to-have, it’s an imperative. And truly effective engagement...
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Published: Nov 15, 2021
Rationalise to Modernise Your Martech Stack
Enterprises in the high-tech industry continue to prioritise market share, revenue growth, cost containment and efficiency as they face the challenges...
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Published: Feb 04, 2022
Channeling business innovation with Infor Marketplace
Have you of heard the latest workforce innovation called the autonomous office pod?
With so many people working from home, the traditional home ecosystem...
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8 Digitale Best Practices Voor Salesprofessionals
Hoe kunt u sales digitaliseren?
Branche-experts voorspellen dat succesvolle ondernemingen binnenkort alle transacties 100% digitaal verwerken....
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Becoming an experience-based business: Your Blueprint for a Strong Digital Foundation
Brands that excel at delivering relevant and personalised customer experiences are leading because they’re following a revolutionary blueprint for...
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How to Ensure your Digital Experience Platform is Right for your Needs
Customers’ expectations have never been higher. We all expect more, especially online. We want experiences that are personalized and relevant, across...
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How to select a DAM: Learn how to Choose the Right DAM in Four Steps
Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with...
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DIY Marketing Automation with CANDDi, Zapier, Capsule and Feedblitz
Book of the Future is an ‘Applied Futurism’ consultancy, offering organisations such as the NHS, ICAEW and Sony advice on how the can best...
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Published: Jan 06, 2022
The Year of Acceleration: Advertising Predictions for 2022
2021 was a year of adaptation — with consumers adjusting to new ways of shopping, browsing, and buying after experiencing major disruption in 2020....
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