Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Mar 15, 2023
Published: Mar 20, 2023
The ROI of Marketing Automation
Marketing leaders today know that marketing automation is a must. Not only does it provide better customer experiences, it also increases productivity...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Mar 20, 2023
10 Reasons to Consider Marketing Automation
More agile, more efficient, more effective marketing.
Being a successful marketer means always being ready for the unexpected, but that goes beyond...
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The secrets of successful brand awareness surveys
Let’s try something. If I say “tissues,” what company comes to mind? What about “cola,” or “tablet,” or “fast...
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Published: Oct 27, 2022
Recession Survival Guide for eCommerce: How to cope with the new paradigms of customer behaviours in the high inflation environment and maximize revenue growth … the Lean Way
In 2020 to 2022 the world has gone through major turmoil.
Series of events that followed reshaped our lives on all levels. Naturally, changes did...
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Best Practices in AP Automation
Today, virtually every organization operating in an SAP® environment recognizes the value of eliminating manual accounts payable (AP) processing to...
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Top tools to use with Salesforce
Salesforce is a customer relationship management (CRM) platform in the cloud, offering businesses a single view for all customer interactions, across departments....
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The Forrester Wave™: Sales Force Automation Solutions, Q2 2017
In our 35-criteria evaluation of sales force automation (SFA) providers, we identified the 10 most significant ones — bpm'online, CRMNEXT, Infor,...
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Published: Dec 14, 2021
2021 Global Customer Engagement Review
We analyzed data from three different sources to create the first Global Customer Engagement Review. We define what great customer engagement looks like,...
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Get up, Running and Operating With In-House Solution Experts
Creating amazing customer experiences is critical to the success of your business. But implementing the technology and developing the processes...
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What Top-Performing B2B Marketers Do Differently
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically...
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Published: Oct 12, 2022
Web Messaging: What It Is, How It Works, and Why It Matters
As web experiences have become richer and more targeted over the years, there’s been a persistent gap that just hasn’t been filled—namely,...
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Published: Oct 14, 2022
Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems
Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving...
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