It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million,...
Digital leaders need to keep pace as new technologies are adopted across the enterprise, but today most app developers spend too much time maintaining...
Acquire unknown consumers, engage your current customers and expand your knowledge of their wants and needs by collecting zero-party data at scale. With...
The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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