Video Marketing Trends to Watch in 2023
As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...
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Published: May 26, 2023
Published: Apr 13, 2023
Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: May 26, 2023
The Future of Video:A One-stop Video Cloud Solution for Businesses
Video continues to dominate viewers’ time and attention in the digital age. According to the Digital 2022 October Global Statshot Report, which was...
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Published: May 16, 2023
The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
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Published: Jan 11, 2023
4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity
Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...
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Published: Apr 28, 2023
How to secure your business with the Content Cloud
Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million,...
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Published: May 12, 2023
The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...
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Published: May 12, 2023
Integrate, power up workflows, and create better content
In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...
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Published: Mar 28, 2023
Leadership trends report: Global app development roadmap
Digital leaders need to keep pace as new technologies are adopted across the enterprise, but today most app developers spend too much time maintaining...
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Published: May 16, 2023
Engaging Consumers
Acquire unknown consumers, engage your current customers and expand your knowledge of their wants and needs by collecting zero-party data at scale. With...
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Published: May 12, 2023
More than a DAM—a dynamic content engine.
Read More Than a DAM — a Dynamic Content Engine to learn how Adobe Experience Manager Assets helps your teams:
Streamline review...
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Published: Mar 20, 2023
B2B Customer Journey Maturity Infographic: 5 Key Takeaways
The State of B2B Customer Journey Maturity Report, published by London Research in partnership with Adobe, is based on a 2022 survey of more than 600 B2B...
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Published: Apr 03, 2023
How to select the right content management system
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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