Meet Changing Consumer Expectations: How Marketers are Adjusting their Commerce Strategies in Light of Shifting Behaviors

Published by PayPal

To learn more about the impact of shifting consumer behaviors, PayPal partnered with AdWeek to better understand how marketing and commerce decision makers are evolving their commerce and customer experience in the wake of the rapid shifts that have taken place since 2020.

• Ecommerce exploded with a growth rate that exceeded 3X previous forecasts.
• Hybrid shopping merged online and in-store experiences via click-and-collect experiences like buy online/pick up in store.
• Customer loyalty eroded as new behaviors caused people to change brands and retailers entirely.
• Payment went from the swipe of a card to the touch of a phone.

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