Optimising the checkout experience is one of the most crucial parts of the job as a retailer, but with ever-changing customer demands and rising expectations, it can be hard to see which way the wind is blowing. COVID-19 and the events of the last years have increased consumer desire for convenience, immediacy, and simplicity.
Across a number of different industries, the needs of customers vary; however, one issue that rears its head throughout the eCommerce world is cart abandonment, and the fact that so much revenue is left behind in abandoned carts is a cause for great concern.
The value of products in the average customer’s abandoned carts is $67.67 per week.
As a result, for a business to grow from an eCommerce perspective, it is important to embrace the changes of customers and investigate the innovations that can propel profits upward.
This report includes research from over 4,500 global consumers and 150 eCommerce decision makers to bring you Loqate's latest insight on the checkout.
Read more to find out about the future of the digital checkout.