

New Era In Experience Report
Published by Adobe
We’ve all experienced the widespread impact of the COVID-19 pandemic. From a business perspective, the pandemic has brought about changes to the way we work, the way we connect with customers and colleagues, and the way we create and deliver experiences in this new, digital-first era.
Together with London School of Economics (LSE) we set out to not only define this New Era In Experience, but to also explore how brands can succeed in it, especially when such significant change has occurred.
Throughout the report, you’ll hear from progressive leaders at some of the world’s biggest brands, as they reveal their approach to dealing with the wealth of challenges and opportunities exposed by the COVID-19 pandemic.
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Marketing Technology, Customer Data, B2B, Collaboration, Adaptation, Technology, Marketing Technology, Online business
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