A Business Case for Customer Data Management

Published by Informatica

If you’re reading this, you’ve already arrived at a couple of realizations:

• Customer experience is where business growth will flounder or flourish
• Delivering great customer experiences calls for stitching together fragments of customer data

This guide will help you build a convincing case that’s focused on business value, so you can get the support and investment you need. The goal is not only to motivate and secure executive buy-in for creating a comprehensive view of your customers–from your CIO, CFO, CMO, or whomever the decision lies with–but also to keep the wider group of stakeholders engaged throughout the life of the initiative.

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---------- Computer and Technology Advertising/Media/Publishing Aerospace and Aviation Agriculture and Forestry Automotive Banking/Accounting/Financial Business Services Education and Training Engineering and Construction Entertainment/Travel/Hospitality Food and Beverage Government and Public Administration Healthcare Insurance Legal Solutions Manufacturing Marketing Non profit Organizations Other Industry Not Listed Pharmaceutical Public Relations Real Estate Retail and Wholesale Scientific Telecommunications Transportation and Shipping Utilities VAR/VAD/System Integrator

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---------- 10,000+ 7,501-10,000 5,001-7,500 2,501-5,000 1,001-2,500 501-1,000 251-500 101-250 51-100 0-50

What MDM challenges are you currently facing? *

---------- Poor data quality Lack of Data Governance Loss of trust Data errors Poor customer experience

What solutions are you looking to achieve with an MDM Tool? *

---------- Eliminating Data silos Increasing data quality and reducing data errors Maintaining data and reducing manual tasks Improving collaboration and flexibility Improving business process and operational efficiency Delivering an improved customer experience and service Regulation and compliance issues resolved

When are you looking forward to resolving your MDM challenges? *

---------- 0-3 months 3-6 months 6-9 months 9-12 months 12 months+

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Related Categories Marketing Analytics, Cross Channel, Customer Data, Customer Analytics, Technology, Segmentation, Customer retention, Measurement